Connecting people to Yukon’s wilderness

Our mission

We believe in sustainable business practices, responsible travel and regenerative tourism principles to create a vibrant and healthy tourism economy in our communities.

The Wilderness Tourism Association of the Yukon (WTAY) is a non-profit organization that provides leadership, advocacy, stewardship, education and marketing support to the Yukon’s wilderness-based tourism operators.

Our members represent a wide range of individuals, tourism businesses and iconic wilderness tourism experiences throughout the Yukon. WTAY is a community of guides, outfitters, tour operators, lodge owners, equipment sales and rental companies and more, who are connected to and are stewards of the Yukon’s land, water, culture and people.

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Commitments

Guided by the Yukon Tourism Development Strategy, WTAY has made the following commitments in order to develop a successful year-round destination and industry in the Yukon:

WTAY Member Code of Conduct
WTAY is committed to eco-tourism best practices and all WTAY members must adhere to the WTAY Member Code of Conduct
Leave No Trace Canada
WTAY is a member of Leave No Trace Canada and actively supports Leave No Trace efforts. To learn more about leave no trace principles, click here
Yukon Sustainable Tourism Observatory
Here willWTAY supports the Yukon Government's membership in the United Nations World Tourism Organization's International Network of Sustainable Tourism Observatories (INSTO).
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